Mel Ziegler: Wild Company: The Untold Story Of Banana Republic - Deepstash
Mel Ziegler: Wild Company: The Untold Story Of Banana Republic

Mel Ziegler: Wild Company: The Untold Story Of Banana Republic

"Wild Company: The Untold Story of Banana Republic" by Mel and Patricia Ziegler is a captivating memoir detailing the founding and growth of Banana Republic. The Zieglers recount their journey from discovering unique surplus clothing during their travels to creating a distinctive retail brand known for its adventurous spirit. The book offers an inside look at their creative process, marketing innovations, and the challenges of scaling their business.

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talhamumtaz

Full-time reader and part-time growth consultant on a quest to understand the world by drawing wisdom from the great minds of today and yesterday.

Do you know an easy way to build a successful business? Learn from the mistakes, experiences, and knowledge of others more experienced than you. In this invaluable post I found on Medium, the author discusses 38 books written by entrepreneurs for entrepreneurs like you.

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