"Onward" by Howard Schultz is an insightful memoir that chronicles Schultz's return to Starbucks as CEO during a critical period for the company. The book details his efforts to revive the brand and restore its financial health while staying true to its core values. Schultz provides an in-depth look at the challenges he faced, including economic downturns and internal conflicts, and the strategies he employed to navigate them. Through personal anecdotes and business lessons, "Onward" offers an inspiring narrative about leadership, resilience, and the importance of maintaining a company.
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