The Lines Between Product And Marketing Has Become Blurred

In the early days, companies used to hire ad agencies to market their product using traditional marketing methods and platforms such as billboards and newspapers.

In those days, product developers and marketers used to operate distinctly and siloed. Developing a product was a separate task from marketing the product.

Companies used to think that having a huge advertising budget would make up for a mediocre product.

However, in this age, customers are now more savvy than ever, and besides, start-ups often don’t have enough budget to market the heck out of their product.