Growth Hacking Comes In

However, start-ups are now focusing on growth hacking where the product itself is built with marketing mechanisms in mind. Growth hacking is cheap, scalable and works incredibly well if thought well.

You can see successful products and services all around you that were built using growth hacking. Such as Facebook, Dropbox, Instagram and even Liquid Death.

Start-ups now focus on getting their product out fast, get feedback and then improve the following versions. This helps them understand how the users behave and then use that data to improve their product thus raking in more users.