”Some” traction may not be enough for your business to succeed or even survive in today’s cut-throat competition. To get explosive growth, your product will need to be everywhere and that’s where the buzzword of this century comes in—virality.
But how do you make your product go viral? Ryan Holiday has two tips:
By giving the users some incentive to share your product, your customers can turn into ambassadors and thus start marketing your product effectively.
“Just like Dropbox gave away free storage to both the referral and the referring.”
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Find Ryan Holiday’s 4-step framework to understand how today’s businesses break the barrier between marketing and product development and make the product the best way to gain new customers.
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