Virality at its core is asking someone to spend their social capital recommending or linking or posting about you for free.
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While guest posting allows you to create content for someone else’s audience, influencer marketing results in original content by a blogger or social media personality who recommends your digital products to his or her audience.
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Friendship, which is an important class of relationships as it goes beyond family and relatives, is at its core about value.
A person could be willing to give us their time, money, resources, social benefits and energy if there is something in it f...
Trying to influence someone means you’re a threat to their time, money, pride, or social capital. Most importantly, influence threatens their attention. Attention is in short supply, and they’re already handling hundreds of influence attempts per day from market...
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