SNIPPETS 7-13

Finish on the right tone

• Reiterate the one thing you want them to take away from the post.
• Inspire and empower them to take action and put their knowledge into practice.

Put the reader first

• Put yourself in the reader's s...

• AIWATT is the delaying mechanism we should be deploying in the interval between trigger and behavior.
• This is the first principle for becoming the person you want to be. It is phrased in the form of a question you should be asking yourself whenever you must choose to either engage or...

Add Conversion Paths

Decide

• What's the goal?
• Which funnel stage does this content belong to?
• What would be the next desirable action?
• What is the CTA?

Think about Your Backlinking and Sharing Strategy

You...