Finish on the right tone<ul><li>Reiterate the one thing you want them to take away from the post.</li><li>Inspire and empower them to take action and put their knowledge into practice.</li></ul>Put the reader first<ul><li>Put yourself in the reader's shoes and write like you are having a conversation with them.</li><li>Embrace empathy: remember, the ultimate goal of your blog is to help your readers and make their lives better.</li></ul>

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Cover the topic in-depth<ul><li>The length of your content should align with your goals, audience, and industry standards.</li><li>Focus on delivering value and answering all your readers' possible questions.</li><li>Analyze your top organic rival's blog structure to make your content truly comprehensive.</li></ul>Stay focused<ul><li>Be clear about what you're trying to say to your audience.</li><li>identify the purpose of each content piece and try to stick to it.</li><li>if you have too many ideas for your article, create separate content pieces.</li></ul>

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Ensure you are using the correct keyword strategy<ul><li>Select your primary keywords and target them along with the semantically related keyword.</li><li>Brief your copywriters properly so important keywords don't get lost in the process.</li></ul>Come up with an optimized headline<ul><li>Include your target keyword.</li><li>Come up with multiple options before selecting the winning headline.</li><li>Focus on the benefit, be actionable, be specific, and grab the readers' attention.</li></ul>

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Write and design to convert leads<ul><li>With conversion copywriting, focus on the target audience and include a call to action.</li><li>Emphasize the reward and value they will get.</li><li>Design your piece to convert. Ensure that taking the desired action is easy for the reader</li></ul>

With content writing, you want to find creative ways to inform and entertain your audience. But you also want to ensure your post is SEO-friendly, that readers will engage with it and that your content drives conversions. Because the fact is: brands that develop well-planned and researched content generate real results.

How to Write Copy that Generates Results

Include visuals<ul><li>Images make posts more appealing to readers and trigger emotions.</li><li>Make sure to create your own graphics, infographics, and videos.</li></ul>Focus on telling a story<ul><li>Apply the key rules of storytelling, aligning with your overall brand story.</li><li>Leverage the power of opinion pieces.</li></ul>

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Hook your readers right away<ul><li>Optimize the opening sentences and paragraphs.</li><li>Form an emotional connection and place your reader in the middle of a story.</li><li>Begin with a story — this can help put your reader “in the narrative” and reel them in.</li><li>Use a counterintuitive idea.</li><li>Share a shocking statistic.</li><li>Include something that will resonate with the reader by speaking directly about their situation, problem, or objective.</li><li>Ask a question they can’t say no to.</li><li>Use a metaphor, simile, or interesting visual description.</li></ul>

Keep your tone of voice consistent<ul><li>Brands can (and should) aim to develop their own tone of voice to set themselves apart.</li><li>But this tone of voice also needs to be in line with the preference of their intended audience.</li></ul>Add relevant links<ul><li>External links help Google see your content an as authoritative source.</li><li>Internal linking improves the user experience and reinforces your content hub strategy.</li></ul>

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Settle on a readability level<ul><li>People read at different levels. When writing, you need to know your reader well.</li><li>Focus on your reader persona profiles and tailor your content to their needs.</li></ul>Avoid giant paragraphs and long sentences<ul><li>Make your sentences and paragraphs shorter to improve the user experience.</li><li>Keep paragraphs 2-4 lines in length, opt for less complicated words.</li></ul>

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How to write copy that brings real business results? We have analyzed data from Semrush and talked with some of the key content marketing experts to find out.

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