Making Behaviors - Deepstash
Making Behaviors

Making Behaviors

When behavior is observable, it becomes imitable. Making private behaviors public can increase their adoption. For instance, visible branding or easily noticeable product usage can serve as a social proof, encouraging others to follow suit and adopt similar behaviors.

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talhamumtaz

Full-time reader and part-time growth consultant on a quest to understand the world by drawing wisdom from the great minds of today and yesterday.

"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger explores why things catch on and how to make products, ideas, and behaviors more likely to spread. Here are ten key ideas from the book:

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