Take STEPPS - Deepstash
Take STEPPS

Take STEPPS

Berger introduces the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories), which encapsulates the key principles that make ideas contagious. By applying this framework, marketers can systematically design messages and products that are more likely to be shared and discussed.

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talhamumtaz

Full time reader (and part-time Growth Consultant) trying to make the sense of the world by learning from the experiences of intellectuals around me and before me.

"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger explores why things catch on and how to make products, ideas, and behaviors more likely to spread. Here are ten key ideas from the book:

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