EVERY JOURNEY, EASY OR HARD ONLY REQUIRES THE 1 STEP TO START!

Now is the time to make your efforts easier.

If you initially started with easy, you'll be tempted to do something convenient instead of something that works. However, once you know what needs to be done, make it easier to execute. Use systems and routines. Use every tactic to make it less...

We must appropriately name our offer to attract the right avatar to our business. True to the moniker, people do judge a book by its cover. 

Here’s an example. Say you see a “Free Six-Week Stress Release Challenge” and a “Float Tank Center Session.” While they may be the same thing, just na...

Most people who want to start a business think they should quit their job and start a start-up, not true in my opinion. Work nights and at weekends, test your idea out. The minute you have to push the start-up and work to make money is very different from, let’s see if this even works.