6: The Contrast Effect - Deepstash
6: The Contrast Effect

6: The Contrast Effect

The Contrast Effect shows how our perception of something can be influenced by its surroundings.

  • If something appears less expensive when compared to something more expensive, it could be the Contrast Effect in play.
  • This can affect our purchasing decisions in various ways, and even make us walk an extra 10 minutes to save $10 on food, while we are not willing to walk the same amount of time to save $10 on a more expensive purchase like a $1,000 suit.

Remember: Next time you go shopping, be aware of the Contrast Effect and try to make mindful purchasing decisions.

170

540 reads

CURATED FROM

IDEAS CURATED BY

yuyutsu

Content Curator | Absurdist | Amateur Gamer | Failed musician | Successful pessimist | Pianist |

This series explores 21 different cognitive mind traps, fallacies, biases and other phenomenon that exist within your brain. This series is inspired by Daniel Kahneman's "Thinking Fast and Slow."

Similar ideas to 6: The Contrast Effect

Colors and Psychology

Colors and Psychology

It investigates how the colors affect us. Colors can change our perception, alter our senses, make us emotional, improve our memory and attention, and even influence our decisions.

The influence of colors can completely change the idea we have of a certain space or element. Colors in...

How to study 📚🦋💻📑

Get organized

  1. Carry a homework planner at all times. Entering homework, projects, tests and assignments as soon as they are assigned will make sure they aren’t forgotten about.

Pay attention in class

  1. It’s important to concentrate and avoid distractions when t...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates