6: The Contrast Effect - Deepstash
6: The Contrast Effect

6: The Contrast Effect

The Contrast Effect shows how our perception of something can be influenced by its surroundings.

  • If something appears less expensive when compared to something more expensive, it could be the Contrast Effect in play.
  • This can affect our purchasing decisions in various ways, and even make us walk an extra 10 minutes to save $10 on food, while we are not willing to walk the same amount of time to save $10 on a more expensive purchase like a $1,000 suit.

Remember: Next time you go shopping, be aware of the Contrast Effect and try to make mindful purchasing decisions.

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yuyutsu

Content Curator | Absurdist | Amateur Gamer | Failed musician | Successful pessimist | Pianist |

This series explores 21 different cognitive mind traps, fallacies, biases and other phenomenon that exist within your brain. This series is inspired by Daniel Kahneman's "Thinking Fast and Slow."

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