Godin highlights the importance of identifying and catering to early adopters and innovators – those individuals who are eager to try new things and spread the word. These customers are crucial for the initial success of a remarkable product because their enthusiasm and recommendations can help it gain traction. By focusing on this segment, businesses can leverage their influence to reach a broader audience more organically and cost-effectively.
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
“Purple Cow” is a revolutionary guide to transforming your business by embracing the power of being remarkable. In a world overflowing with choices, traditional marketing tactics are no longer enough to capture attention.
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