There is no such thing as originality ... - Deepstash

There is no such thing as originality

Everything we create is based on something that’s gone before. It has to be. Ideas borrow, blend, subvert, develop, and bounce of other ideas. In fact, the value of an idea is in how it draws its inspiration from the world around us and then interprets it in a way we haven’t seen before.

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claudiu_florea

A sparkling curious mind

Sir John Hegarty was a founding member of Saatchi & Saatchi, TBWA London and Bartle Bogle Hegarty. In this book the advertising legend issues 50 thoughts on creative thinking.

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