Creativity isn’t an occupation. It’s a preoccupation
Truly great creative people are constantly working. Looking, speaking, watching. They are curious by nature, fascinated not just by their own interests and experiences but those of other people too. Everything they encounter is being absorbed, processed, and reformed, eventually to return in some new shape as an idea.
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Sir John Hegarty was a founding member of Saatchi & Saatchi, TBWA London and Bartle Bogle Hegarty. In this book the advertising legend issues 50 thoughts on creative thinking.
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