Consume information from unusual sources
If you have only read the same creative journals, only visit the popular art galleries, and only see the same films, plays, and performances as everyone else, you soon start thinking like everyone else. Everything is connected and the more connections you make the more interesting your work will become.
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Sir John Hegarty was a founding member of Saatchi & Saatchi, TBWA London and Bartle Bogle Hegarty. In this book the advertising legend issues 50 thoughts on creative thinking.
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