Collaboration can easily turn into consensus - Deepstash

Collaboration can easily turn into consensus

Much today is written about collaboration and the need to work or brainstorm with others in order to bring an idea to fruition. It’s all very friendly and inclusive. But be careful. Some people believe you can create brilliance by brainstorming with lots of people. You can’t. Collaboration is great for sex but not for creativity.

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claudiu_florea

A sparkling curious mind

Sir John Hegarty was a founding member of Saatchi & Saatchi, TBWA London and Bartle Bogle Hegarty. In this book the advertising legend issues 50 thoughts on creative thinking.

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