CHUCK PALAHNIUK

Reason: They don't know how big a deal the change actually is. Have you ever started a project so overwhelming that you didn’t even know where to start? This is how change can feel, too.

The Fix: Try using the 4-door approach to give the change some edges.

The main reason for the ignorance of our own ignorance is that we don’t need to know how everyday things work. They just do. We are used to seeing them wherever we go.

• The Brown M&M principle is a widely known tactic which you now can use towards your own advantage.
• Everyone has their own brown M&Ms while some have multiple brown M&Ms. In order to identify what they may be, err on the side of caution and pay attention the all the necessa...