Reason: They don't know how big a deal the change actually is. Have you ever started a project so overwhelming that you didn’t even know where to start? This is how change can feel, too.
The Fix: Try using the 4-door approach to give the change some edges.
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Reason: They don't see how they fit into any of it. This reason highlights the difference between ownership and authorship of a change.
The Fix: Ownership doesn't work, but authorship does. Try using the renovat...
Reason: They are too full of fear and emotions and fears to think straight.
The Fix: As soon as you hear a new idea, your brain categorizes it as 'good' or 'bad.' Create space for the team to consider a third category - the 'interesting' elements of th...
We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.
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