Being An Active Bystander
The Bystander effect can be reduced with awareness and in some cases explicit training.
An active bystander is most effective when they assume that they are the only person taking charge; giving direction to other bystanders to assist can, therefore, be critically important.
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It happens when the presence of others discourages a person from intervening in an emergency situation. The greater the number of bystanders, the less likely it is for any one of them to provide help to a person that is in trouble or distress.
People are more likely to take action in a crisis when there are few or no other witnesses present.
The Bystander effect is attributed to:
Developed by psychologist Edward Thorndike, the law of effect states that any behaviour that is positive or leads to satisfaction in a specific situation is likely to be repeated when that same situation arises again. Behaviours that lead to unease or discomfort tends to not be repeated.
Example: If we practice for a public talk and give an outstanding performance, leading to huge applause and subsequent praise, we are more likely to practice for our next performance.
It's a cognitive bias that causes people to think or act in a certain manner because they believe that other people are doing the same.
For example, the bandwagon effect might cause someone to adopt a certain political ideology, simply because influential people in their social circle have adopted the same ideology.
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