Law 3: Conceal Your Intentions

• By telling your plan and being honest about it makes you predictable
• Bland facial expression is the simplest smoke screen to hide your thoughts
• Another effective smoke screen is the pattern, the establishment of a series of actions that seduce the victim i...

1. Define your key idea or argument concisely. You should be able to boil it down to one sentence, or two at most.
2. The “So what?” forces you to answer the question of why the issue should matter to your audience. Explain ...

... when you're trying to improve something looks like this:

• You get an idea.
• You build a specific project around it (short-term).
• Once you finish it, you move to the next idea and the project around it
• Each project builds on the las...