The 3-Ws: What? So what? Now what?
- Define your key idea or argument concisely. You should be able to boil it down to one sentence, or two at most.
- The “So what?” forces you to answer the question of why the issue should matter to your audience. Explain how your listeners will be affected if they don’t respond to the issue. Make use of research or evidence.
- The “Now what?” is where you give your listener a concrete way to move forward to the next immediate step.
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