Law 28: Enter Action with Boldness

In each situation, only one move will produce substantial results.

The only thing that works in marketing is a single, bold stroke, not the sum total of a lot of small efforts.

In marketing, there is only one place where a competitor is vulnerable. And that place sh...

While trying to convince your team, it is a good idea not to keep rambling and get to the point.

Lead with your key point, making the main point clear in the subject line or in the first sentence. Use bold fonts if required.

Studies on human behaviour showed that some people would prefer to give themselves electric shocks than to sit quietly in a room alone.

If people are placed in environments that lack meaning or are having less of a social-ecological diversity, they are more likely to be bored and take that...