The Law of Singularity - Deepstash

The Law of Singularity

In each situation, only one move will produce substantial results.

The only thing that works in marketing is a single, bold stroke, not the sum total of a lot of small efforts.

In marketing, there is only one place where a competitor is vulnerable. And that place should be the entire focus. Marketing managers have to be involved to find that singular idea, not hang around headquarters.

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