In order for you to win the lottery, you have to keep buying tickets and keep losing.
V. BENEŠ
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The Steady Appeal of The Lottery
The steady appeal of the lottery is due to various psychological tricks by the marketers: suspension of logic and reason and the dreams that it sells.
Using the variable rewards concept of psychology, the marketers ensure that people keep buying their tickets for years, by...
Variety, Impulse Buying and Friction Reduction
Different price points, themes and designs of lottery tickets provide variety and reduce player burnout.
The creative concepts keep things fresh and exciting for regular players, making them experience a sense of possibility. Having lottery tickets placed at ubiqui...
Optionality is like playing the lottery
Like lottery ticket buyers, the people pursuing optionality postpone their dreams and undertake choices that they think will enable their dreams.
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