The Steady Appeal of The Lottery - Deepstash

The Steady Appeal of The Lottery

The Steady Appeal of The Lottery

The steady appeal of the lottery is due to various psychological tricks by the marketers: suspension of logic and reason and the dreams that it sells.

Using the variable rewards concept of psychology, the marketers ensure that people keep buying their tickets for years, by introducing smaller wins with much better odds. This helped lottery buyers experience the thrill of a win.

81

461 reads

CURATED BY

pai

Music geek. Coffeeaholic. Travel advocate. Social media maven. Certified tv guru.

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

It takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score