In 1948, Bertram Forer did an experiment where he gave participants generic statements and said they were specifically written for them.
86% thought the statements accurately described their personalities. This is the Barnum Effect - we easily relate to vague statements that could apply to anyone.
The next time you read your horoscope or do an online quiz about your spirit animal, remember that these are often just general statements that can trick us. 😉
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Content Curator | Absurdist | Amateur Gamer | Failed musician | Successful pessimist | Pianist |
Part II (and the final part) of the series. Read and stash away!
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