21: Barnum Effect - Deepstash
21: Barnum Effect

21: Barnum Effect

In 1948, Bertram Forer did an experiment where he gave participants generic statements and said they were specifically written for them.

86% thought the statements accurately described their personalities. This is the Barnum Effect - we easily relate to vague statements that could apply to anyone.

  • We all want to be liked and sometimes doubt our decisions.
  • We believe we are independent thinkers but can be both outgoing and reserved.

The next time you read your horoscope or do an online quiz about your spirit animal, remember that these are often just general statements that can trick us. 😉

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yuyutsu

Content Curator | Absurdist | Amateur Gamer | Failed musician | Successful pessimist | Pianist |

Part II (and the final part) of the series. Read and stash away!

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