Quote by PAT FLYNN - Deepstash
PAT FLYNN

Creating a community around your brand encourages interaction and a sense of belonging

PAT FLYNN

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Turn casual followers into passionate advocates with "Superfans" by Pat Flynn. Discover strategies to build loyalty, engage authentically, and create unforgettable moments.

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Membership

Membership

Is belonging, either individually or collectively, to a group. 

Membership is the feeling of belonging or of sharing a sense of personal relatedness inside a community.

How Brands Can Build Belonging

Most brand-led community building focuses on people loosely aggregated around a brand, where the brand is the hero, and the people mostly interact with the brand.

What is needed are initiatives that enhance belonging with real connection. Brands should create spaces, experiences, product...

2. Sense of Belonging

2. Sense of Belonging

Identity attachment is often driven by the need to belong and feel accepted. People may associate with certain identities to feel connected to others who share similar traits or beliefs, creating a strong sense of community and validation.

B...

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