Adding unexpected elements to your product or marketing can capture attention. A restaurant, for example, might include a small, complimentary dessert with every meal to delight customers and make their experience memorable.
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Similar ideas to Value Of The Unexpected
Who knew that peanut butter on toast could taste like a gourmet meal at 2AM? Up your snack game by adding a sprinkle of culinary creativity. Food presentation isn’t just for the 'Gram—it's a way to make every bite a celebration.
The brain likes to move toward patterns. Doing something unexpected will break the norm and make you memorable.
For instance, instead of the usual email, send a hand-written thank-you note. Or dress differently to everyone else.
Make a conscious effort to bring out the best in someone else through your communication.
This makes communicating less "me-centric," which is talking to hear yourself talk, or talking "at" someone rather than "with" them, or being more interested in wanting to "capture" their attent...
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