Let’s break down how leverage works in real-world scenarios:<ol><li>Skill and Tools: If two people make the same number of calls, the one with better skills or tools (like an automated dialer) will achieve more.</li><li>Quality Leads: Given the same tools and skills, the person with better leads will perform better.</li><li>Better Offers: The individual with the superior offer will outperform others with the same leads, tools, and skills.</li><li>Automation: Recording a pitch and sending it to millions outperforms even the best live caller.</li><li>Team Leverage: Managing a team of callers can exponentially increase outputs </li></ol>

Practical Applications of Leverage

Have you ever felt like you were spinning your wheels, trying to juggle multiple business ventures or ideas, but not truly excelling at any of them? You're not alone. In a world obsessed with multitasking and quick wins, it’s easy to fall into the trap of spreading yourself too thin. But, as many successful entrepreneurs will tell you, the secret to true success lies in focus and patience. Iwe'll dive into some eye-opening insights from a seasoned entrepreneur, who shares hard-earned lessons on why sticking to one thing can lead to extraordinary results.

How to Truly Succeed: Focus and the Power of Patience

"Ordinary business done for extraordinary time creates extraordinary results." This nugget of wisdom speaks to the power of compounding. When you stick with one business and continuously improve it, the effects of your efforts multiply over time. It’s about making better use of what you have rather than constantly chasing new ventures. "If the vehicle you are in right now does not compound with time, then change the vehicle."

Compounding Success

Adapting to new methods and ideas often involves a predictable emotional journey:<ol><li>Uninformed Optimism: Excited about a new opportunity without fully understanding it.</li><li>Informed Pessimism: Realizing the challenges involved.</li><li>Crisis of Meaning: Questioning the effort and considering giving up.</li><li>Informed Optimism: Discovering effective strategies and starting to see results.</li><li>Success: Achieving your goals and attracting attention from others.</li></ol>

The Five Stages of Change

One of the most impactful stories shared is about a friend who owned a roofing business but was also dabbling in general contracting and house flipping. When asked why he wasn’t focusing on just roofing, the friend said he didn’t want to leave money on the table. But the truth, as the speaker points out, is that "the money you are leaving on the table is the focus that you're not giving to the one thing that matters." By scattering his efforts, his friend was missing out on the potential to build a billion-dollar roofing business

The Power of Focus

The importance of genuine learning, which only happens when you apply new knowledge and change your behavior accordingly. To achieve true success, you need to do one thing for a very long period, get help from others, and learn from mistakes quickly.

Key Insights on Learning and Growth

Have you ever felt stuck in a loop, constantly seeking the next exciting thing to boost your business? It's a common trap for entrepreneurs. But what if I told you that the real key to success lies in the mundane, the repetitive, the boring?

The Power of Boring Tasks

“Most of us know what to do and we don't want to confront it because we want to do something more stimulating and exciting that makes us feel alive.”

Having multiple businesses might sound impressive, but it often leads to diluted efforts and poor results. ﻿“It's so much easier to stack the deck in your favor if you just do one thing. When you focus on one thing, you make it unreasonable to fail.”

The One-Business Focus

Consistency is often underrated. Whether it’s sales calls, role-playing with your team, or testing new ads, doing these activities regularly—not just once—yields significant results. The difference between a good and a great business often comes down to who is willing to put in the repetitive work.

The Role of Consistency

The concept of leverage is crucial in maximizing your efforts. By focusing on better offers and improving your product incrementally, you can achieve significant growth.

Leveraging Better Offers

Think about the list of tasks you know you should be doing in your business but aren’t. Often, these tasks are the ones that will bring the most value. We avoid them because they seem dull compared to more stimulating activities. However, embracing these tasks is where the magic happens.

Identifying What Needs to Be Done

“The way you get more from what you do is you first do everything that you know you should be doing better.”

If you want to outwork your competition, you need to out-leverage them. More outputs for your time means more success. Don't fall into the trap of switching opportunities without fully understanding and leveraging the current one.

Leveraging for the Future

The overarching message is clear: focus is the key to multiplying your success. By sticking to one thing and making it better, you create leverage and drive growth. "Better is better than new." If you want to see real results, you must resist the urge to chase every new opportunity and instead commit to doing one thing exceptionally well.

ommit to doing one thing exceptionally

Inspired by "The Matrix," the metaphor of the woman in the red dress to describe distractions. "You need to become the person who can say no to the woman in the red dress." The idea is that as you become more successful, new and seemingly better opportunities will constantly tempt you. The ability to say no to these distractions is crucial. This discipline must be exercised at every level of success, whether you’re turning down a small opportunity or a multimillion-dollar one.

Avoiding the Red Dress

To increase your outputs, you can either increase your activity (volume) or improve your leverage. Volume is limited by time and physical capability, but leverage is unlimited. Take Warren Buffett, for instance. He earned $500 million in dividends from Coca-Cola last year with minimal effort compared to the CEO who earned $50 million but worked much harder.

Leverage is Key

There's a common myth about passive income. In reality, nothing is truly passive; it's about how active the income generation process is. Even a seemingly passive activity like stock trading involves a significant amount of time analyzing and executing trades. The real measure is how much you can earn for each unit of time invested.

The Misconception of Passive Income

Imagine if you had a magic wand and could eliminate all your side projects except for one. How easy would it be to grow that one business? Most people realize it would be significantly easier. The difficulty lies in making the tough decisions and having the hard conversations to let go of distractions. "All the riches you want are on the other side of a few hard conversations," reminds this.

Traditional definitions of work are outdated. For knowledge workers, work should be defined as outputs, not just effort or hours put in. My definition is simple: Work = Outputs (Volume x Leverage)To work faster: Work Rate = Outputs / Time﻿

Work Equals Outputs

"Everyone thinks the grass is greener" . This colorful analogy highlights a fundamental truth: every business, no matter how glamorous it appears from the outside, comes with its own set of challenges. The key to overcoming these challenges is not to hop from one opportunity to another but to dig in and understand the nitty-gritty of your chosen field. Whenever we're starting something new, we encounter something that makes it shittier."

The Illusion of the Green Grass

Most of us have been misled about what it takes to make money. We've been told that hard work and long hours are the keys to success. However, this mindset is fundamentally flawed. Here’s a breakdown of the true equation:

How Making Money Really Works

Many entrepreneurs leave their jobs and get an emotional high from starting something new, only to jump ship when the initial excitement fades. This pattern is dangerous because it teaches you to associate quitting with rewards. The truth is, as you advance in your entrepreneurial journey, you need to unlearn this habit. Success comes from sticking with the boring but crucial tasks that others avoid.“Better comes from boring. It is not exciting to run your 38th split test on a landing page, but it does make you more money.”

Breaking the Cycle of Quick Fixes

Many entrepreneurs are in a rush to grow, leading them to take shortcuts that undermine their product or service. The key is to build a solid foundation, even if it takes longer. This approach ensures sustainable growth and positive word-of-mouth.“The guy who takes the first year to get the product right makes everything easy. But no one can wait 12 months because they can't see the big picture.”

The Long-Term View

Imagine earning more in a year than the CEOs of McDonald's, Ikea, Ford, Motorola, and Yahoo combined.Sounds insane, right? But that's exactly what I did as a twenty-something, leading to a portfolio revenue of $200 million.<a href="https://elevatedpath.beehiiv.com/subscribe">The Art of Habits</a> (It's free)By age 33, I hit $100 million in revenue. This isn't to boast, but to inspire the select few who are ready to learn how to truly leverage their time for massive success.

The Unbelievable Story

Ready to leverage your time for maximum success? These insights are for You..

Want to SCALE your business? Go here: https://acquisition.com 
Want to START a business? Go here: https://skool.com/games 

If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything. 
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 
26 yrs old: In desperation, started licensing model as a hail mary. It worked. 
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.  
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win. 

Keep crushing. May your desires be greater than your obstacles. 

Never quit,

Alex

*FULL DISCLOSURE* 
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

marketingandsales

Marketing & Sales

moneyandinvestments

Money & Investments

entrepreneurship

Entrepreneurship

business

Business

videos

Videos

$100M Leads Book Launch
Free Live Virtual Event 8/19 (You’re Invited)
👇 If you want a copy before it sells out - be there live. 👇 
ACQUISITION.COM/LEADS


Avoiding the Red Dress

Similar ideas to Avoiding the Red Dress

Answers To Common Interview Questions