Many entrepreneurs leave their jobs and get an emotional high from starting something new, only to jump ship when the initial excitement fades.
This pattern is dangerous because it teaches you to associate quitting with rewards.
The truth is, as you advance in your entrepreneurial journey, you need to unlearn this habit.
Success comes from sticking with the boring but crucial tasks that others avoid.
“Better comes from boring. It is not exciting to run your 38th split test on a landing page, but it does make you more money.”
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