Small businesses can successfully position themselves by finding and dominating a niche. With limited resources, focusing on a narrow target market and positioning as the expert or best choice in that niche can yield significant results.
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
Al Ries and Jack Trout’s “Positioning” reveals how to claim a unique, unforgettable space in the consumer’s mind, guiding you through the strategic battle for brand dominance.
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