From Should to Must

Tony Robbins emphasizes the transformative power of turning “shoulds” into “musts.” He argues that when people only do things they think they “should” do, their commitment wavers in the face of difficulty. “Shoulds” are easy to ignore or postpone when challenges arise. In contrast, when something is a “must,” it becomes a non-negotiable priority. This shift from “should” to “must” creates a mindset where individuals commit to their goals regardless of obstacles, ensuring consistent effort and perseverance.