Robbins categorizes standards into four distinct levels, explaining how each influences outcomes and rewards:
1. Poor: Minimal effort and low-quality work. Individuals with poor standards accept subpar performance, leading to equally poor rewards.
2. Good: Historically sufficient for decent rewards, but in the modern competitive environment, merely good efforts often result in poor rewards.
3. Excellent: Requires significant dedication and hard work.
4. Outstanding: Involves consistently going above and beyond.
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Tony Robbins advocates turning “shoulds” into “musts” and emphasizes relentless effort and higher standards. By striving for outstanding performance and pushing beyond limits, individuals achieve exceptional rewards and success, rejecting mediocrity in favor of excellence.
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