Success is very nice, but it is not love. It is at best the result of love of the work, but not of you.

Producing art is the process of becoming a person with independent thought, a producer of meaning, not a consumer of meanings that may be at odds with your inner person.

Antony Moore writes that "the rich, wealthy, and successful are the minority. If you want to be in that minority, you need to switch teams and join those with a producer mindset."

Switching from a consumer to a producer can feel daunting, and we can find reasons w...

When you know who is your client then decide your objectives - 

• Key Objectives: If the audience is your client, the key objective will be what is important to you. But if the producer is your client then the key objective will be what is the producer want.