4. Tell Stories

• You need to have an interesting point to make it worthwhile.
• Your most interesting point should be the last thing you say in your story.
• Keep it short.
• Keep it personal. People prefer stories about people they know.
• The more you ...

Personal narratives, testimonials and impact stories are incredibly powerful. 

Your stories should be related to the issue or concept you are discussing. They should be an analogy or metaphor that explains your topic in ordinary terms and in vivid detail. 

• People believe they should be more authentic because the content in stories disappears after 24 hrs unless saved to a profile highlight. 
• Users can interpret Stories as lighter, more relatable & less threatening making people more likely to tap through them. 
• Humans love rela...