1. Problems
Start by finding a real problem that needs solving. Successful businesses often begin by addressing a pain point or fulfilling a need that isn’t being met.
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Running Away From Our Emotions
Pain by itself isn’t dangerous but is only a signal about something else that needs your attention. Killing pain never killed the actual problem, just like painkillers do not work on the real reason for the pain, but only blunt the sensory input to the brain.
Instead of us...
Guiding Questions (part 1)
- Problem hypothesis:
What problem(s) are you trying to solve? (as a problem hypothesis)? What customer problem(s) are you trying to address? (as needs)?
- Stakeholder map:
Who is most interested in solving this problem? Who i...
Reframing problems
It takes effort, attention, and practice to see the world around you in a brand-new light.
You can practice reframing by physically or mentally changing your point of view, by seeing the world from others’ perspectives, and by asking questions that begin with “why.”
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