Guiding Questions (part 1) - Deepstash

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Guiding Questions (part 1)

  • Problem hypothesis: 

What problem(s) are you trying to solve? (as a problem hypothesis)? What customer problem(s) are you trying to address? (as needs)?

  • Stakeholder map:

Who is most interested in solving this problem? Who is most influential in solving this problem?

  • Stakeholder motivations: 

Why does this problem matter? What is the internal stakeholder motivation to start the project and solve the problem? What is the external stakeholder motivation to resolve the need?

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MORE IDEAS ON THIS

Needs analysis

Aim: to generate information from quantifying patterns; to identify expected behavior; and validate problem hypothesis (prescriptive)

Methods: survey; questionnaire; focus group; interviews (scripted, closed)

Output: seeks to answer t...

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The key competencies associated with a design mindset and innovativeness

  • Communication skills: first listen and observe, and then speak, write, and interact effectively with others.
  • Perspective-taking skills: take on someone else's point of view when thinking and acting.
  • Analytical and critical thinking: analyze (processing data and facts into inf...

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Examples of design-as-process activities

  • What are we designing? (R&D, Sales, Marketing, HR, Management and Finance)
  • Who are we designing for? (Marketing and HR=customer facing)
  • Why are we designing? (Strategy and CEO)
  • How will we design it? (Production/Operations and Finance)
  • How will we know if we s...

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Guiding Questions (part 2)

  • Target end-user population:

Who is our intended customer/end-user for this problem/challenge? Why do they buy? Where are they located?

  • Project team schedule:

 Who will participate in the innovation project? What is the timeline? Provide details of team memb...

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Divergent and Convergent thinking practice

Human-centered design efforts require that all participants engage explicitly in divergent and convergent thinking practice. Divergent thinking involves generating many ideas or choices. Convergent thinking involves narrowing or choosing a single idea or choice.

Divergent thinking spans cre...

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Qualitative research data is often referred to as unstructured, narrative, or ‘thick description’ data

Primary research involves direct engagement with the intended end-user or research subject population. (observation, interviews, focus groups, online chat rooms, questionnaires and surveys)

Secondary research involves reviewing and analyzing information from primary research activities. (do...

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Innovativeness

Innovativeness is the capacity and willingness to actively participate in the learning activities of the innovation process. It’s like a journey. It involves thinking (head), doing (hands/body) and refecting (soul). Innovativeness as a learned trait is an important indicator of one’s level of inn...

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Qualitative research

  • Aim: to generate exploratory insight from unstructured datasets
  • Abductive methods: interview, focus group and observational or feld research
  • Inquiry: seeks to answer narrative ‘what, how and why’ or ‘what if’ queries below ‘where’ and ‘when’
  • Value: needs-driven decisi...

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Thick data

  • Thick data is unstructured data in the form of thick description or narratives, that is mined for insights on human behaviour
  • Thick data draws deep human-centred patterns from small end-user or customer samples
  • Thick data is used for insightful decision-making to better under...

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Big data

  • Big data is a combination of structured and semi-structured data collected by organizations that can be mined for information, machine learning, and predictive modeling.
  • Big data draws broad patterns from massive amounts of data from large end-user or customer samples
  • Big dat...

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Observation as fact

An observation as fact is information that is observed to be true. 

Facts are verifable data that we all see and which can be quantifed. 

For example, we can verify that a smartphone is rectangular-shaped, broccoli is a source of iron, or that 600,000 people attended an event.

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Need finding research (and analysis) aims to generate

  • Observations: Both ‘facts’ and ‘interpretations’. Facts describe a situation or object as explicitly seen or heard. Interpretations describe a situation that is judged based on tacit knowledge of a similar context.
  • Findings: ‘Summarized facts’ that propose common meanings or themes r...

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Observation as interpretation

An observation can also be an interpretation, a source of narrative data based on personal beliefs or prior experience.

For example, we believe that broccoli is a healthy food choice, or that we attended the biggest event of the year

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Data Sorting: Sift, Sort and Label (Step 1/3)

Sift through observed facts: Take time individually to sift through your own data and highlight some key observations as facts. . Identify each key fact as one datum and add to a data sorting board (e.g. physical or digital whiteboard).   ‘I enjoy grocery shopping as an escape from the busy house...

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Problems

  • A problem is an issue; a tension between the present, and a desired future state
  • Problem owners focus on the desired state since it involves resolving issues associated with goals, values and preferences
  • A problem may or may not be solved, based on priorities...

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Big Data with Thick Data

Thick data complements the more popular ‘big data’ (collected from large data samples), and when combined, they offer a complete view of the problem space in terms of what it is, how it occurs, and why it exists.

For organizations, big data offers quantifiable evidence from a broad sample s...

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Data Sorting: Sift, Sort and Label (Step 2-3/3)

  1. Sort both observed and interpreted facts: Sorting involves moving the key data points into thematic groups based on themes and/or patterns that are observed individually and as a team.
  2. Label facts into themes: Labelling involves questioning each theme or pattern that you have surface...

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Needs

  • A need is something that is necessary; a critical tension with a present state
  • Need owners focus on the present state, since it is something that is essential or very important; wanted or required
  • A need requires immediate action, since it demands satisfactio...

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Вraw insight from your investigation efforts (Example)

  • We observed that some customers combine their food shopping with personal ‘me time’.
  • We learned that some customers view the grocery store as an escape from their daily routine, where they can spend time listening to their favourite playlist or podca...

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What is Framing?

Framing is the process of defining an issue, problem, or context that influences how it’s perceived and evaluated.

Framing is important in explaining or making sense of an issue, context, or problem and is influenced by personal narratives and conceptual metaphors.

This framing effect...

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How we frame the question is critical in solving problems that seek divergent, novel and innovative solutions.

The most effective way to overcome this cognitive bias is to frame the question or problem differently and seek out individuals with different perspectives.

This strategy is...

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Quantitative research

  • Aim: to generate confrmatory insight from structured datasets
  • Deductive methods: survey, questionnaire, poll and lab experiment
  • Inquiry: seeks to answer tangible ‘what is’ or ‘what was’ queries: e.g. ‘how much’, ‘how many’, ‘...

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Need finding

Aim: to generate meaning from stories, collect data (natural language), discover patterns of meaning and behavior, and develop insights (iterative)

Methods: observational research and empathy interviews (guided, open-ended)

Output: se...

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Challenge briefs

Successful projects result from effective communication, enabled by a well-articulated project brief. A brief is a document that outlines key information, a plan, and a process relating to a project. A clear brief aligns team members and stakeholders, reduces confining objectives, and enables str...

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Creating a Lean Field Research Plan

Lean Research plan: outlines the design research efforts necessary to discover the needs lurking below the surface problem. Prompts: How will you investigate the problem or user need? Where will you observe and interview your target customer/end-user in your research?

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Business Design practices

  1. Strategic Design: design principles and practices to guide strategy development and implementation towards innovative outcomes. 
  2. Business Model Design: designing or redesigning of an organization’s or division’s business model to create value and prosper.
  3. Employee Experience ...

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Demystifying Innovation

Without an effective innovation process, there is no innovation or new and improved product or service, no market adoption, no revenue or impact. It’s also important to understand that at any given time in your teams and organizations, many will be thinking that innovation is a new ‘thing’, while...

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Qualitative data can be verified through quantifiable measures

Qualitative data can be verified through quantifiable measures, such as noting repeating patterns of similar behaviour within a context.

For example, many people choose to add broccoli to their meal for its taste as well as for its added nutrients.

And you may conclude the concert you...

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Preparing for Field-Based Research

Place: Find a comfortable spot that allows for observation from a distance. With a notebook in hand, write notes on how people arrive and leave. If possible, use a camera or smart phone to capture objects and specifc locations.

People: Observe with fresh ey...

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Setting up the feedback loop for the problem statements.

Once the teams have generated a few problem statements, each member should vote on one problem statement that best refects the needs discovered from the data analysis process.

It’s recommended that teams employ the technique of dotmocracy, where each member of the team has two votes. Each m...

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New and Evolved leadership skills

  • Problem diagnosis skills: To effectively solve problems, you must first learn how to diagnose, define, and frame the right problems
  • Navigating complexity skills: Today’s and tomorrow’s leaders need to develop the ability to deal wit...

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Innovation as communication process

If you strip away the perceived complexities and barriers from over-engineered internal systems and fear of failure, innovation is fundamentally a communication process.

It concerns most people and their social systems intersecting with technological infrastructures and economic forces, to ...

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POEMS framework

People: the demographics, roles, behavioural traits, and quantity of people in the selected environment.

Objects: the items people are interacting with, including furniture, devices, machines, appliances, tools, etc.

Environments: the...

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Four basic types of designed business innovations

  • Product/Service: changing what you do or offer (e.g. mobile phone, OXO Company - Good Grip series)
  • Position/Market: changing who consumes it (e.g. new user)
  • Process: changing how you do it (e.g. Lean, Six Sigma, etc.)

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Human-Centred Design Mindsets

Design-driven innovation demands an exploratory and combinatory mindset, one that blends critical thinking with strategic thinking, and curiosity and empathy with analysis and creative synthesis. 

The design mindset generates the seeing of unarticulated needs and patterns, and that triggers...

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Don`t confuse invention with innovation

Invention is the precursor to innovation. Invention is the process of exploring a hypothesis or prototyping a new idea, while innovation translates an invention into a solution that is adopted at scale.

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Four stages of Design-driven innovation

  • First stage: initiating a project based on a problem hypothesis, creating a project (design) brief, and developing a research plan to investigate the assumed problem.
  • Second stage: investigating and validating the needs associated w...

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Key elements of innovation design brief

  • Problem hypothesis: summarizes a situational or contextual analysis of the proposed problem and target end-user population. 
  • Stakeholder map: key individuals or groups that have a stake in, directly influence, or are impacted by the assumed problem.

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CURATED FROM

CURATED BY

hserednytska

An effective communicator and business analyst with an inquisitive mind, strong analytical, problem-solving, and decision-making skills

“Business Design is like therapy for your business”— Starbucks executive

More like this

Guiding Questions (part 2)

  • Target end-user population:

Who is our intended customer/end-user for this problem/challenge? Why do they buy? Where are they located?

  • Project team schedule:

 Who will participate in the innovation project? What is the timeline? Provide details of team memb...

Key elements of innovation design brief

  • Problem hypothesis: summarizes a situational or contextual analysis of the proposed problem and target end-user population. 
  • Stakeholder map: key individuals or groups that have a stake in, directly influence, or are impacted by the assumed problem.

Four stages of Design-driven innovation

  • First stage: initiating a project based on a problem hypothesis, creating a project (design) brief, and developing a research plan to investigate the assumed problem.
  • Second stage: investigating and validating the needs associated w...

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