Information overload

  • Information overload was a term coined in the mid-1960s by Bertram Gross, a social scientist.
  • In 1970, writer Alvin Toffler popularized the idea of information overload as part of a set of predictions about eventual dependence on technology.
  • Another set of academics wrote that information overload occurs when the amount of input exceeds its processing capacity.
  • A 2011 study found that on a typical day, Americans were taking in five times as much information as they had done 15 years earlier.
  • A 2019 study identified that our attention span is shrinking, probably because of digital overload.

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