3 Key Components of Effective Communication

1. Information: What do I want my audience to know? Clearly state the facts and share relevant information.
2. Emotion: How do I want my audience to feel? Use stories, anecdotes, or expressive language to evoke the desired emotions. Emotions are key to make your message more memorable and build trust.
3. Action: What do I want the audience to do next? Share practical steps you want them to take after receiving your message.

This is applicable for any form of communication—be it a speech, presentation, email, or meeting.