Example of incorporating Information, Emotion and Action

Imagine you are giving a presentation on the importance of cybersecurity in your organization.

1. Information: Present statistics on recent cyber-attacks, the potential risks, and the current state of your organization’s cybersecurity measures.
2. Emotion: Share a compelling story about a competitor that suffered a significant data breach and the emotional and financial toll it took on them.
3. Action: Conclude by outlining specific steps your team can take to enhance cybersecurity, such as adopting new protocols or attending a training session.