Word of mouth is incredibly powerful in spreading ideas and can often be more effective than traditional advertising.
People tend to trust personal recommendations more than commercials.
Gladwell illustrates this with the case of the spread of syphilis in Baltimore in the 1990s.
The disease spread rapidly because it was transmitted through tightly-knit social networks where word of mouth was prevalent, showcasing how personal connections can lead to tipping points in public health issues.
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