THOMAS ERIKSON

Sometimes I would offer something for sale for, say, $5, but communicated with the client through a salesperson, and the salesperson would come back with an "improvement", of $5.10.

Something never felt right about the extra ten cents.

It was, simply, not a sustainable way of...

Looking at a situation that has already occurred and asking yourself, “What could have happened?” can boost creativity for short periods of time.

According to an analysis by Jeremy Dean:

• Analytical problems are best tackled with thinking about what could have been

In an emergent market, competitors are not a bad thing, as Tomasz Tunguz of Red Point ventures explains:

“At the early stages of market creation, the most threatening competitor isn’t the startup down the street. It’s non-consumption. Simply put, ...