Market Creation & Competition - Deepstash
Market Creation & Competition

Market Creation & Competition

In an emergent market, competitors are not a bad thing, as Tomasz Tunguz of Red Point ventures explains:

“At the early stages of market creation, the most threatening competitor isn’t the startup down the street. It’s non-consumption. Simply put, the customer does nothing, buys nothing.”

Sport shoes had to first sell running before people started buying them. Meditation apps had to sell mindfulness before the app. 

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vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

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