Establishing common ground is a powerful technique in persuasion - Deepstash

Establishing common ground is a powerful technique in persuasion

  • By emphasizing shared beliefs and motivations (instead of finding flaws with their viewpoints), you increase the likelihood that the other party will listen and be receptive to your message. 
  • For example, when promoting vaccination, campaigns often highlight the shared goal of protecting community health. By focusing on the common ground of wanting to keep loved ones safe, these campaigns can overcome hesitancy and encourage vaccination (rather than the approach of trying to disprove the link between vaccination and autism using research data).

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Sharing 'ah-ha!' moments from books and beyond.

Neuroscientist Tali Sharot shares why its change other people's existing beliefs and ways to persuade others.

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