Fear is a powerful motivator in consumer behavior. Lindstrom discusses how marketers use fear-based tactics to drive purchases, such as highlighting the dangers of not using a particular product. He provides examples from the health and beauty industry, where fear of illness or aging is used to sell vitamins and anti-aging creams.
29
121 reads
CURATED FROM
IDEAS CURATED BY
Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
Uncover the hidden forces behind our buying habits with Martin Lindstrom’s "Buyology."
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates