Highlighting Positive Actions and Social Incentives to Influence Behaviour - Deepstash
Highlighting Positive Actions and Social Incentives to Influence Behaviour

Highlighting Positive Actions and Social Incentives to Influence Behaviour

  • The British government was trying to get people to pay taxes on time. Their normal approach was to send a letter to people who didn't pay on time with a message along the lines of it's really important to pay your taxes. This approach wasn't very effective in changing people's behaviour.
  • And so then they changed the message and added the sentence 9 out of 10 people in Britain pay their taxes on time. And that one sentence enhanced compliance by 15%!
  • So simply highlighting the positive actions of others, especially when it's a majority, is a simple, inexpensive way to change behavior.

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Neuroscientist Tali Sharot shares why its change other people's existing beliefs and ways to persuade others.

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