Immediate Rewards and Group Conformity - Hospital Case Study - Deepstash
Immediate Rewards and Group Conformity - Hospital Case Study

Immediate Rewards and Group Conformity - Hospital Case Study

  • Next, electronic boards were installed above each door, providing real-time feedback.
  • The boards displayed immediate positive messages like "Well done!" when staff washed their hands and showed daily and weekly compliance stats for the hospital.
  • Impact: Compliance rose to 90% almost instantly and remained high.

So why does this intervention work so well?

  1. Immediate Rewards: Positive feedback generated immediate reward signals in the brain, encouraging repeated behavior.
  2. Group Conformity: The display of compliance rates meant that each person was now accountable and nobody wanted to be an outlier.

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