Building Trust Across Cultures - Deepstash
Building Trust Across Cultures

Building Trust Across Cultures

how to build trust across different cultures

  • cognitive trust: based on the confidence you feel in another person’s accomplishments, skills and reliability.
  • affective trust: arises from feelings of emotional closeness, empathy, shared meals etc.

Americans draw a sharp line between cognitive trust and affective trust in business. In many asian countries on the other side, there is a strong interplay between affective and cognitive trust. Unlike American managers, Chinese managers for example are quite likely to develop personal ties when there is also a business or financial tie involved.

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A book for leaders on how to succeed in managing across international and diverse cultural contexts of today’s workplace

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