1. Revenue Growth
Measures the percentage increase in a company’s sales over a given period. This indicator reveals how well a company’s products or services are performing in the market and the effectiveness of its sales and marketing strategies.
Example: A company’s revenue increased from $1 million in 2022 to $1.2 million in 2023. The revenue growth rate would be calculated as (($1.2 million - $1 million) / $1 million) × 100 = 20%.
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A/B Testing: Definition & How it Works
A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work.
While A/B testing is time-consuming...
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